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Facebook Is Now Sharing Your Browsing
History With Advertisers
The new feature will let Facebook serve
targeted ads to users, but users will have the right to opt out of this
feature at anytime.
In the coming weeks,
Facebook would start showing ads based on a user’s browsing history. The
company had earlier used data from it’s “Like” button to target ads to its
1.3 billion users. What this means is that, if a user is browsing several
websites for a TV or pair of shoes, the users would automatically start
seeing ads in relation to his searches even if the user doesn’t “Like” the
page.
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Friday 13 June 2014
14/06/214
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